1

BIGStore employee has just dealt with a customer inside the store, says hello and addresses us by introducing herself.

Full screen
Zara store filming

2

She receives a call while walking inside the store, we see her put on her coat and leave it.

At the same time, in the background, we see the screen divided into two:

Left: daily images of the physical store (truck, opening, sales, returns, fitting rooms, ipod, warehouse, replenishment…).

Right: daily images of the digital store (web, set, social, product, systems ...).

Full screen 2 parts background
BIGStore employee superimposed

Zara store filming
Zara central filming

3

In a fast TikTok-style transition, we see her enter her house and sit down to work in front of the computer with a coffee next to her and motion graphics with email notifications, social ...

At the same time, in the background, we see that the screen has gone from two divisions to six, transmitting the fusion between the analog store and the online store, as images of the day-to-day of both appear interspersed.

Full screen 6 parts background
BIGStore employee superimposed

Store filming
Zara central filming
BIGStore employee’s home filming
Motion graphics

4

The BIGStore logo appears, masking the image on a white background and we see a transition to the next take.

Full screen

Motion graphics

5

The image is reduced, with analog and digital store images appearing in the background, and we see an superimposed image that is divided into parts and moving to show us the tasks and interactions of each BIGStore profile (employee, .Com and HR): store service , videoconference with .Com, response to Instagram message, HR call communicating change of schedule ...

Accompanying the main actions, images, motion graphics and iconography emerge above reinforcing concepts.

BIGStore employee's actions are displayed in a TikTok style, constantly changing situations.

Full screen background
3 profiles superimposed

Store filming
Zara central filming
BIGStore employee’s home filming
Motion graphics

6

All the actions performed by the 3 profiles reappear very quickly.

Full screen

7

Images of the different components of BIGStore (used, .Com and HR) form an increasingly large mosaic and the BIGStore logo appears on top of it in white, turning the mosaic into black and white.

Full screen

Remote video of team members
Motion graphics

8

Around the logo, in the shape of a circumference, the logos of the 8 Inditex brands appear turning to the right. At the same time, in the background, new mosaics are being incorporated that reflect the BIGStore teams, forming a much larger one.

A second outer circumference appears with the phrase "We think big to be bigger" turning to the left.

Finally, the Inditex logo in white replaces motion and, right after, the background becomes white and the logo black, closing the video with a sound bang.

Full screen

Remote video of team members
Motion graphics